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Rihanna: Rude Boy Video Premiere
14 February, 2010 4:08 PM
Published by MDS
"Rude Boy" is the second international single, and the third US single from Rihanna's fourth album Rated R. It was released on February 9, 2010 and it was written by Mikkel S. Eriksen, Tor Erik Hermansen, Ester Dean, Makeba Riddick, Rob Swire and Rihanna herself and produced by StarGate. It is co-produced by Rob Swire.
The video was directed by Melina Matsoukas in January 2010. Rihanna described the video as "completely different from any other video I've shot before. A lot of my videos are really dark and edgy and tough. 'Rude Boy' is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall queen type." It premiered on February 10, 2010 on VEVO.
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